Welcome and Virtual Event Introduction

Marni Edelhart, VP, Content, Momentum Events

IBM Digital Health Pass: Making Safe Return to Work, Travel and Public Places A Reality

The COVID-19 pandemic has shut down many of our beloved institutions. Looking ahead, there is a need to help people return to aspects of their daily lives such as work, travel, and cultural events. A new solution built on blockchain technology is designed to address this ambitious challenge and provide a new way to give individuals unprecedented control of their personal health data in the process.

Speakers: Jason Kelley, GM, IBM Blockchain Services
Eric Piscini, Global VP Payer and Emerging Business Networks, IBM Watson Health
Anthony Day, Blockchain Partner, IBM

Fireside Chat – Blockchain Adoption 2021: Going Mainstream Through Enterprise Use

Only a few years ago, enterprises started showing interest in blockchain as a technology. Today, as the market matures, more companies are viewing blockchain less as technology and more as a business tool. Join Rachel Wolfson of Cointelegraph and Alistair Rennie of IBM as they discuss blockchain’s increasing impact on business, the effect of the pandemic, and its path to integrate with AI and Cloud.

Speakers:
Alistair Rennie, General Manager, IBM Blockchain
Rachel Wolfson, Reporter, Cointelegraph

Turning greenhouse gas into a resource with blockchain

Climate change is one of the greatest challenges facing mankind today. Single-use plastic demand is on the rise, driven by the world’s need for products that promote hygiene and convenience.  At the same time, there is a growing sense of urgency globally to identify cost-effective and scalable solutions to reduce the pace of plastic accumulation in the world’s oceans.

Newlight aims to help tackle this challenge by reducing greenhouse gas levels through a carbon capture process that uses an IBM®Blockchain to create an indelible record of each step in the transformation of greenhouse gas to high-performance AirCarbon biomaterials. Join us to hear this unique use case about blockchain’s role in their ocean-degradable foodware products and even eyewear that works for people and the planet.

Speakers:
Debbie Kestin, IBM Global Program Director, Blockchain Ecosystem Marketing Leader
Bill Stark, President, Cognition Foundry
Mark Herrema, CEO, Newlight Technologies

Fireside Chat: Future of Economy is More Decentralized and Trusted

A whirlwind of uncertainty landed on us this year, and it forced everyone to reimagine and change the way we live and work together. In this session, Michael Casey of CoinDesk and Jason Kelley of IBM reflect on 2020 and discuss the trend in decentralization. In which space the use case is surging? How is it reshaping our works and lives? What should we look out for in 2021? Join the session to hear from the experts.

Speakers:
Michael Casey, Chief Content Officer, CoinDesk
Jason Kelley, General Manager, IBM Blockchain Services

From Pre-Production To Post-Production: How Blockchain is Reengineering the Media Value Chain

The demand and consumption of content have been on an exponential rise in recent years. Viewers are demanding more content and to address this requirement, media companies are producing more titles on a regular basis. It seems we are in the middle of ‘content wars’ where both linear broadcasters and Over-the-Top (OTT) providers want to create more intriguing content than ever before. Needless to say, this ‘mad rush’ has also raised concerns around illegal distribution, content infringement, and piracy of original content that leads to several millions of dollars of revenue losses for media production houses and other content creators.

Blockchain-based Contracts and Rights Management System (bCRMS) is an end-to-end platform for the M&E industry developed by Tech Mahindra that helps production houses and content owners to automate contracts, manage rights and royalty payments with talent, fulfillment partners, and multi-level distributors, in addition, to restrict unauthorized redistribution of content and prevent piracy. It leverages techniques like blockchain-based forensic watermarking and content hashing to maintain the sanctity of data as it moves through the media content value chain.

Built on Blockchain’s Hyperledger Fabric protocol and hosted on IBM’s IBP 2.0 platform, bCRMS further enables organizations to create their own chains (Do-it-yourself) in their micro and macro ecosystems to collaborate and enhance revenues, pre-empt contracts or IPR infringement, and focus on redefining end customer’s content consumption experience. Join us to hear more about bCRMS and how it can help Media and Entertainment companies disrupt the media content value chain.

Speakers:
Debbie Kestin, IBM Global Program Director, Blockchain Ecosystem Marketing Leader
Rajesh Dhuddu, Tech Mahindra, Vice President and Global Practice Leader, Blockchain and Cybersecurity
Sumit Grover, Tech Mahindra, Sr. Vice President & Business Head, Cable, Media & Entertainment

Blockchain in Action: Taking a look at platforms to transfer private and illiquid assets and blockchain global services that can create solutions in many industries.

In this session, we will take a look at Blockchain in action. Come hear from Jared Klee, President of Triple Point Liquidity about a solution to process transactions involving private and illiquid assets with a blockchain enhanced transfer agency platform. We will also discuss how TCS – Quartz is helping use blockchain to foster collaboration between multiple organizations in a value chain, eliminating redundancies, and reducing risk, and save time. TSC-Quartz is exploring blockchain use in areas as varied as digital identities and registries, payments, settlements, information exchange, trade finance, e-Governance, healthcare, insurance, supply chain, the provenance of commodities, music, art, among others.

Heran Shah, Executive – Global Sales IBM Blockchain Platform
Jared Klee, President, Triple Point Liquidity
Raghu Krishnamurthy, Head of Global Sales, TCS-Quartz

Networking